Content Strategy
280% more enquiries
for The Calm Dog
Content and hyper-local advertising took a dog training business from quiet to fully booked in eight weeks.
- Client
- The Calm Dog
- Industry
- Pet care
- Timeline
- 8 weeks
- Services
- Content, paid social
The brief.
The Calm Dog had excellent reviews but almost no visibility in a crowded local market. People who found them rarely turned into bookings, and there was no plan behind the posts.
What they needed
- 01Low awareness in the local area
- 02Inconsistent social presence
- 03No clear content plan
- 04Limited understanding of the audience
What we handled
- Content strategy
- Educational video
- Facebook & Instagram ads
- Local targeting
- Tracking & reporting
Our process.
Step 01
Strategy & setup
We mapped the local pet care market, built content pillars around real owner questions and set up tracking so every enquiry could be traced.
In numbers.
Increase in enquiries
From start to results
New followers
Conversion rate
The results.
Within eight weeks The Calm Dog went from chasing new clients to holding a waiting list. Educational content plus tight local targeting built a growth engine that keeps running.
More enquiries
New followers
Enquiry to booking
"I cannot recommend them enough! I have gained so many new followers which has led to more clients. Listened to everything I asked for and very helpful throughout the whole process."
Ready for similar results?
Tell us what growth looks like for your business and we'll show you how we'd get there.