Social Campaign
A kit launch built
for Durham fans
Durham Women's FC partnered with Hummel. We made the launch feel like a moment, not an announcement.
- Client
- Durham WFC
- Industry
- Sport
- Timeline
- 3 months
- Services
- Strategy, content, social
The brief.
Durham needed their new Hummel partnership to land with impact, exciting existing supporters, pulling in new ones, and showing the kit off properly.
What they needed
- 01Launch a partnership with maximum noise
- 02Speak to loyal fans and newcomers at once
- 03Show the kit in real moments, not stills
- 04Keep the club's voice throughout
What we handled
- Social strategy
- Shoot direction
- Content capture
- Campaign management
- Community management
The work.
Our process.
Step 01
Fans at the centre
We built the story around supporters rather than the product, so the launch felt like something the club shared instead of sold.
In numbers.
Total campaign reach
Engagements
Kit launches delivered
Campaign run
The results.
The launch reached over half a million people and drove the club's strongest engagement on a kit announcement, content that fans shared themselves.
Total reach
Engagements
"We have worked with Heplink for a number of years now around our key campaigns - such as kit launches and season ticket promotion - and the standard of their work throughout is top class. From planning to content capture to execution, we trust Heplink to tell our stories and showcase our brand in the best possible way."
Ready to launch your next campaign?
Tell us the moment you're building towards and we'll plan the campaign around it.