App Marketing & Paid Social
A launch campaign
for Powrset
Full creative production and paid social strategy for an AI-powered gym tracking app fighting for attention on the App Store.
- Client
- Powrset
- Industry
- Fitness / Tech
- Platform
- iOS app
- Services
- Creative, paid social
The brief.
Powrset needed a complete creative and paid social strategy to drive App Store downloads, standing out in an oversaturated fitness market while explaining AI features in plain language.
What they needed
- 01Crowded fitness app category
- 02Complex features to communicate simply
- 03Two distinct gym audiences to reach
- 04Premium dark brand look to protect
What we handled
- Ad creative design
- Paid social strategy
- A/B testing variants
- Audience segmentation
- Platform optimisation
Our process.
Step 01
Feature-led creative
App Store hero visuals built from real product screens, AI recommendations, workout tracking and progress calendars shown, not described.
The creatives
A selection of the ad variants produced for this campaign, from feature-led to lifestyle-led, all built for paid performance.
In numbers.
Ad creative variants
Primary platform
App Store focus
Segmented audiences
The results.
Powrset launched with more than fifty tested creative variants across Meta and Instagram, a consistent premium look from ad to App Store listing, and clear data on which hooks and audiences drove installs.
Creative variants
Placements covered
Audience segments
Need ad creative that performs?
We'll build scroll-stopping campaigns and test them properly until the numbers work.